Toonz Media Group, India’s leading animation studio, has launched MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs throughout India. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation giant’s strategic push into the connected television market, with intentions to grow globally in the coming years. The service will begin by targeting Southeast Asian markets such as Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Drawing from Toonz’s extensive library of over 25 years of animation production, MyToonz offers a handpicked collection of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the fast-expanding FAST streaming sector.
A New Era for Complimentary Streaming TV
The introduction of MyToonz marks a significant shift in how creators of content are approaching distribution in an increasingly fragmented media landscape. As traditional television viewing habits continue to decline, especially among younger audiences, free ad-supported streaming services—known as FAST channels—have become a vital alternative for connecting with families and children. Toonz’s decision to pivot towards this model demonstrates wider sector acknowledgement that FAST platforms offer a viable route for generating revenue from content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming reaches audiences without subscription friction.
Viswanath Rao, commenting for Toonz Media Group, stressed that the channel serves as the company’s key initiative to changing audience preferences and the connected television revolution. The partnership with Amagi, a streaming technology provider preferred by broadcasters and operators in numerous markets, underscores Toonz’s dedication to creating platforms designed for major broadcasting requirements. For LG India, the launch of MyToonz strengthens its present selection of broadcast offerings, reinforcing the manufacturer’s standing as a source of premium content without subscription costs. This collaboration illustrates how established media companies and equipment producers are collaborating more frequently to capture audiences in the FAST ecosystem.
- MyToonz builds on two and a half decades of experience in animation production
- Service spans globally created properties and India-rooted programming
- Toonz produces over 10,000 minutes of content each year in Thiruvananthapuram
- FAST model eliminates subscription requirements whilst facilitating advertising-based revenue models
Established over Three Decades of Animated Content Leadership
MyToonz’s launch is supported by Toonz Media Group’s strong reputation in animation production, extending across a quarter-century of creative innovation at its Thiruvananthapuram base in Kerala. The studio’s extensive output—upwards of 10,000 minutes of bespoke programming per year—marks it as one of India’s most significant animation powerhouses. This robust infrastructure and creative expertise give MyToonz with a considerable market advantage, securing the channel opens with a curated library of content rather than settling for sparse or generic content offerings.
The scope of Toonz’s content collection allows MyToonz to address varied audience needs and different ages within the children’s entertainment segment. Rather than starting with restricted content, the channel leverages years of established intellectual property and creative capabilities. This platform enables Toonz to fill MyToonz with quality content across multiple genres from day one, whilst at the same time continuing to produce new material to ensure the platform remains current and appealing for audiences. The organisation’s track record to manage large-scale production operations strengthens its capability to support the FAST channel long-term.
A Comprehensive Content Library
MyToonz’s content portfolio showcases Toonz’s two-pronged approach on both globally created properties and uniquely Indian storytelling heritage. The channel offers titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animated versions of classical Indian narratives paired with current kids’ content. This diverse combination attracts families seeking culturally relevant material whilst sustaining access to worldwide known intellectual properties, establishing MyToonz as a genuinely inclusive platform.
Key Alliances Driving Worldwide Growth
Toonz Media Group’s scaling plans is built around targeted alliances with recognised infrastructure and distribution providers. The partnership with Amagi, a leading infrastructure provider for FAST channels, provides the technical backbone necessary to scale MyToonz into different territories and formats. Amagi’s platform is presently established by broadcasters and streaming operators in many regions worldwide, providing proven expertise in handling complex streaming deployments. This partnership allows Toonz to prioritise content development whilst utilising battle-tested infrastructure designed specifically for sustainable, ad-supported streaming businesses. The arrangement illustrates how content creators can accelerate global distribution by aligning with focused infrastructure specialists instead of developing custom platforms.
The relationship with LG Electronics represents another key pillar of MyToonz’s distribution approach. By securing placement on LG’s smart TV platform across India, Toonz gains immediate access to millions of households without requiring consumers to download additional applications or subscribe to separate services. This integrated distribution model significantly lowers obstacles to finding content and adoption. LG’s current range of free channels creates an developed environment where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and brand reputation. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with regional smart TV manufacturers and digital distribution services will prove essential to recreating this success across diverse markets.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Powering the Platform
Amagi’s technology platform serves as the operational core infrastructure of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based delivery systems, which Amagi recognises as essential for creating sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than creating proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to direct investment toward content creation and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Transforming Kids’ Content Distribution
MyToonz constitutes a major transformation in how kids’ entertainment finds its audience across India and beyond. Rather than banking only on traditional broadcast schedules or subscription-based streaming models, Toonz is leveraging the FAST format to make accessible high-quality animated content. This approach acknowledges the changing entertainment habits of modern families, where adaptability, availability, and no-cost viewing have grown essential. By placing MyToonz on LG smart TVs, the company eliminates friction points that commonly impede finding shows, letting youngsters and parents stumble upon engaging shows without dealing with complicated apps or payment barriers.
Viswanath Rao’s statement that “content creators must evolve alongside them” emphasises Toonz’s acknowledgement of essential sector change. The FAST channel model enables the studio to capitalise on its vast library using advertisements whilst providing households premium entertainment at no cost. This combined revenue strategy stands apart from traditional paid streaming, where customer acquisition and loyalty drive profitability. For Toonz, which produces over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model delivers an efficient distribution pathway that expands viewer access whilst sustaining economic viability. The launch reflects the company’s ambition to position itself as a leader in children’s entertainment distribution rather than just a content producer.
- FAST channels bypass subscription barriers whilst generating revenue through targeted advertising
- Direct smart TV integration offers frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from vast content libraries effectively
